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Intern Marketing Intelligence - Data Analyst (f/m/d)

Performance Marketing

Munich, DE

Here at Mytheresa, technology meets luxury fashion in a space that celebrates both creativity and digital advancement. Centered in the heart of Europe, we are a dynamic international team, hailing from all corners of the globe. Working together we strive to exceed our customer’s expectations with a passion for innovation.

Responsible for national and international performance marketing channels, the team uses analysis and optimization tools to ensure the Mytheresa message is heard far and wide. From Google Analytics to display and email marketing, this team is all about driving traffic to our site. Knowledge of SEO, SEA, affiliate and KPI management, as well as analytical, technical and marketing skills makes this team an extremely diverse and valued part of the business.

 

To support our internatioal team we are currently searching for a full-time employee as Intern Marketing Intelligence - Data Analyst (f/m/d) based in our office in Munich.


YOUR RESPONSIBILITIES:

 

  • Analyze customer journey behavior and generate insights into online marketing campaigns
  • Create and develop data driven analyses and reports to help optimize marketing spend
  • Development and implementation of marketing attribution / allocation models across all media channels such as SEA, SEO, Affiliate, Email, Performance Display
    Advancement of marketing mix optimization & efficiency improvements
  • Integration of data from different sources and forwarding results to our marketing channels
    Segmentation of customers in close collaboration with CRM department
  • Provide strategic and operational guidance to whole performance marketing team based on your insights
  • Continuous optimization, monitoring, and quality check ups of already existing processes & daily business

 

YOUR QUALIFICATIONS:

 

  • University degree in (business) informatics, mathematics, data science, economics/business administration, or another relevant field; understanding of (online) marketing is a bonus
  • First working or internship experience within an analytical role (such as web analytics or CRM), or performance marketing, ideally in an e-commerce environment
  • Very good skills in MS Excel and SQL
  • Experiences in R, ETL and BI are a plus
  • Understanding of business drivers with a strong analytical mindset and affinity to numbers
  • Initial experience with performance marketing channels, ad-tech and web-tracking
  • Result driven and high standards in quality and precision
  • You are a passionate, committed team player with a high degree of personal initiative
  • Fluent in Business English

 

At Mytheresa, our people are our success. If you're a self-starter who enjoys an exciting challenge, apply now to be part of our journey and grow with us in a modern working environment.

We treat all applicants, employees, partners and customers equally, irrespective of their race and ethnic background or national origin, their religion or beliefs, their gender and sexual identity, their age, marital status and care responsibility, or any disability.

We are looking forward to your expressive application via our career site.