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Senior Brand Marketing Manager (f/m/d)

Brand Marketing & Clienteling

Munich, DE

Here at Mytheresa, technology meets luxury fashion in a space that celebrates both creativity and digital advancement. Centered in the heart of Europe, we are a dynamic international team, hailing from all corners of the globe. Working together we strive to exceed our customer’s expectations with a passion for innovation.

The Brand Marketing and Clienteling team shapes the Mytheresa brand through global and targeted collaborations as well as campaign initiatives and innovations. Additionally the team works to create a unique shopping experience for our valued customers by controlling top client communication and activation.

 

Whilst we continue to grow and scale the Mytheresa brand, we’re on the lookout for a Senior Brand Marketing Manager Menswear (f/m/d) to build our marketing activities for the menswear category (launched in January 2020). You will be responsible for managing global projects & brand initiatives, to build engaging campaigns & experiences for our customer and target audiences.  You will form part of a larger Marketing function dedicated to growing the awareness of Mytheresa. This truly is an exciting opportunity for a marketer to be at the forefront of a growing international e-commerce business and building a completely new category for Mytheresa. The role is reporting into the Team Leader Brand Marketing and Clienteling.

 

YOUR RESPONSIBILITIES:

 

  • Drive the development, ideation and strategic thinking of best-in-class marketing solutions and creative concepts in terms of brand collaborations, promotions, seasonal campaigns

  • Align with the global and local seasonal marketing calendar

  • Collaborate with the key departments to identify new opportunities and perception gaps to tackle with brand projects and to drive brand equity & awareness globally

  • Create and realize 360° campaigns that cater to the needs of the customer and reflect the Mytheresa brand DNA

  • Collaborate closely with our brand partners for special projects

  • Create and implement promotions, plan and update promotions calendar

  • Responsible for all briefings to the creative team and assets delivery to the teams across the organization

  • Closely monitor our key competitors

  • Liaise closely with Brand Marketing & Clienteling (womenswear), Shop Management, Creative Team, Retail and Merchandising, Performance Marketing, Public Relations, Social  and IT

  • Analyze and evaluate the results and implement key learnings accordingly

  • Manage budgets and costs within agreed measures

 

YOUR QUALIFICATIONS:

 

  • Bachelor degree or equivalent (Masters preferred)

  • Minimum 5 years of work experience, preferred in the field of fashion luxury and/or e-commerce

  • Proven track record in the area of marketing, brand management, campaign planning

  • Ability to manage multiple projects in a fast-paced, deadline-driven environment

  • Result-oriented and operational – hands on mentality

  • Precise and analytical skills plus strong communication skills

  • Strong commercial and aesthetic understanding, an excellent sense of trends and luxury shopping behavior

  • Strong understanding of the customer needs and customer centric thinking

  • Enthusiastic, innovative, pragmatic and creative

  • Result-oriented, operational, strong organizational skills

  • Fluent in written and spoken English

 

At Mytheresa, our people are our success. If you're a self-starter who enjoys an exciting challenge, apply now to be part of our journey and grow with us in a modern working environment.

We treat all applicants, employees, partners and customers equally, irrespective of their race and ethnic background or national origin, their religion or beliefs, their gender and sexual identity, their age, marital status and care responsibility, or any disability.

We are looking forward to your expressive application via our career site.