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Junior App Marketing Manager (f/m/d)

Shop Management

Munich, DE

Here at Mytheresa, technology meets luxury fashion in a space that celebrates both creativity and digital advancement. Centered in the heart of Europe, we are a dynamic international team, hailing from all corners of the globe. Working together we strive to exceed our customer’s expectations with a passion for innovation.

The shop management team works to achieve the best user experience for our customers. Constantly testing new features and optimizing performance allows this team to create personalized content. Data analysis and creative thinking are key strengths for this team.


In order to support our shop management team (in the content campaign strategy area) and to improve the content of the mytheresa.com app (iOS & Android) and develop an app strategy, we are looking for an full time employee based in our headquarter in Munich as soon as possible.






  • Strategic and conceptual responsibility for App Store Optimization and Playstore Optimization
  • Implementation and reporting of actions to increase the ranking of the Mytheresa app in the App Store, Playstore and Chinese app stores
  • Campaign strategy, development and responsibility for the delivery of push notifications and in-app messages
  • Development of multi-channel marketing campaigns (e.g. search ads, offsite marketing) with the objective of increasing App Installs, Optin Rate for Push Notifications, Revenue and Conversion Rate
  • Continuous app performance analysis, reporting and data analysis for new potential
  • Development of technical features, in close cooperation with the product Management & UX Team, for a unique user experience.





  • Initial work experience in e-commerce work experience, ideally in mobile / app / digital marketing
  • Advanced technical knowledge in the field of App / Mobile Device (iOS and Android)
  • In-depth know-how in some of the following areas: App / Mobile Content, App Store Optimization and Playstore Optimization
  • Further experience in A/B Testing
  • First experiences with App Tools
  • Very strong analytical skills with a thorough understanding of e-commerce KPIs
  • Teamwork, social interaction within and outside the team
  • Out-of-the-box thinking
  • Initiative, organizational skills and creativity
  • Very good knowledge of spoken and written English




  • The opportunity to take on responsibility in a rapidly growing, dynamic e-commerce company
  • An open corporate culture with a fantastic team spirit
  • A modern and friendly work place
  • Regular training and further development opportunities
  • An international working environment
  • Excellent benefits and social events


At Mytheresa, our people are our success. If you're a self-starter who enjoys an exciting challenge, apply now to be part of our journey and grow with us in a modern working environment.

We treat all applicants, employees, partners and customers equally, irrespective of their race and ethnic background or national origin, their religion or beliefs, their gender and sexual identity, their age, marital status and care responsibility, or any disability.

We are looking forward to your expressive application via our career site.