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Content & Campaign Strategist (f/m/d)

Performance Marketing & Customer Analytics

Munich, DE

Here at Mytheresa, technology meets luxury fashion in a space that celebrates both creativity and digital advancement. Centered in the heart of Europe, we are a dynamic international team, hailing from all corners of the globe. Working together we strive to exceed our customer’s expectations with a passion for innovation.

To support our Shop Management team we are searching for a Content & Campaign Strategist (f/m/d) to be based in our Aschheim office. 



  • Continuous customer journey optimization through performance analysis (e.g. customer behavior) and implementation of A/B testing for onsite communication elements
  • Development of new onsite features, in close cooperation with the product Management and UX Team for a unique user experience, based on e-commerce KPIs
  • Creation of reports and dashboards with Google Analytics and Google Datastudio with guidance of our business & web analytics Team
  • Strategy, implementation and reporting of personalized and segmented content and campaigns by using HTML, CSS and Java Script with our personalization software
  • Onsite optimization: research, create proposals and concepts with the goal of improving existing and creating new communication placements based on e-commerce KPIs
  • Identify new potential by analyzing our onsite campaigns and e-commerce KPIs


  • Multi-year e-commerce work experience
  • Advanced knowledge in the field of e-commerce / digital marketing
  • Very strong analytical skills with a thorough understanding of e-commerce KPIs and web analysis (using Google Analytics, Google Datastudio or other analytical tools required)
  • Innovative and strategic thinking
  • Experiences in A/B testing and with personalization tools
  • Strong technical affinity
  • Result driven and high standards in quality and precision
  • Excellent communication skills to collaborate within and outside the team
  • Initiative, organizational skills and creativity
  • Excellent project management skills
  • Very good English, written and spoken


At Mytheresa, our people are our success. If you're a self-starter who enjoys an exciting challenge, apply now to be part of our journey and grow with us in a modern working environment.

We treat all applicants, employees, partners and customers equally, irrespective of their race and ethnic background or national origin, their religion or beliefs, their gender and sexual identity, their age, marital status and care responsibility, or any disability.

We are looking forward to your expressive application via our career site.