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(Senior) E-Mail Marketing Manager (f/m/d)

Performance Marketing & Customer Analytics

Munich, DE

Here at Mytheresa, technology meets luxury fashion in a space that celebrates both creativity and digital advancement. Centered in the heart of Europe, we are a dynamic international team, hailing from all corners of the globe. Working together we strive to exceed our customer’s expectations with a passion for innovation.

To support our E-Mail Marketing Team we are searching for a (Senior) E-Mail Marketing Manager (f/m/d) to be based in our Munich office.

WHAT YOU WILL DO

  • Lead the planning, creation, scheduling, and deployment of multilingual e-mail campaigns across customer segments
  • Collaborate with internal teams (Customer Analytics, Customer Experience, Retail, Brand Marketing) to align campaign strategy and execution
  • Monitor and report on key e-mail KPIs, providing actionable insights and recommendations
  • Optimize newsletters and event-triggered e-mails for relevance, personalization, and deliverability
  • Build and manage dynamic segmentation strategies to ensure personalized targeting and better customer retention
  • Mentor and support junior team members, helping them develop e-mail marketing best practices and ensuring smooth campaign execution
  • Contribute to the planning and implementation of new mailing formats, automation workflows, and lifecycle marketing initiatives

 

WHO YOU ARE 

  • Ideally 3-5 years of hands-on experience in E-Mail Marketing, ideally in an international, multi-language environment
  • First experience in leading or mentoring team members, with a collaborative and supportive leadership style
  • Proven ability to develop and execute e-mail strategies that drive measurable results
  • Strong understanding of CRM principles, customer lifecycle marketing, segmentation and automation
  • Proficiency with e-mail marketing tools and platforms (e.g., SAP Emarsys, Salesforce Marketing Cloud, Braze, Oracle Responsys, or similar)
  • Comfortable working with data, able to translate performance metrics into actionable insights
  • Familiarity with e-mail compliance standards (e.g., GDPR) and e-mail best practices
  • Exceptional attention to detail, organizational skills, and ability to manage multiple projects in a fast-paced environment
  • Nice to have: Experience with A/B testing, personalization, and performance experimentation as well as basic knowledge of HTML/CSS for email formatting and QA

WHAT WE OFFER

  • Up to 32 days of holiday, depending on the length of service, starting with 28 days
  • Mobile office with up to 40% of your total contracted hours (job and position permitting)
  • 10 days/year of mobile office abroad in EU-countries (job and position permitting)
  • Language & e-learning courses
  • Staff discount of up to 30%
  • Company pension scheme
  • Discounted membership for selected sports platforms & gyms
  • Discounted travel card 
  • Access to LinkedIn Learning
  • Individual support on mental health & well-being (e.g. compatibility work and family life) 
  • Social Day
  • Employee Share Purchase Plan

 

At Mytheresa, our people are our success. If you're a self-starter who enjoys an exciting challenge, apply now to be part of our journey and grow with us in a modern working environment.

We treat all applicants, employees, partners and customers equally, irrespective of their race and ethnic background or national origin, their religion or beliefs, their gender and sexual identity, their age, marital status and care responsibility, or any disability.

We are looking forward to your expressive application via our career site.

Apply now »