App Experience Manager (f/m/d)

Here at Mytheresa, technology meets luxury fashion in a space that celebrates both creativity and digital advancement. Centered in the heart of Europe, we are a dynamic international team, hailing from all corners of the globe. Working together we strive to exceed our customer’s expectations with a passion for innovation.

Our international team in our headquarters in Munich consists of more than 700 highly talented and passionate members from over 70 nations. We offer a unique and best-in class service to the customers we have in more than 120 countries. We use and develop the best practices in IT, Human Resources, operations, online marketing, webshop design, in addition to creating very innovative digital content for our editorial, public relations and branding activities.

In order to support our shop management team (in the content campaign strategy area) and to improve the content of the app (iOS & Android) and develop an app strategy, we are looking for an experienced employee (full time) as soon as possible.


Your responsibilities:

  • Strategic and conceptual responsibility for the app (iOS & Android) content and application
  • Campaign strategy, development and responsibility for the delivery of push notifications and in-app messages
  • Development of multi-channel marketing campaigns (e.g. search ads, offsite marketing) with the objective of increasing App Installs, Optin Rate for Push Notifications, Revenue and Conversion Rate
  • Continuous customer journey optimization of mytheresa apps through performance analysis (customer behavior) and implementation of A/B testing
  • Development of triggered push notification tracks
  • Designing and implementing measures to increase App Store Optimization for Chinese App Stores
  • Continuous app performance analysis, reporting and data analysis for new potential
  • Development of technical features, in close cooperation with the product Management & UX Team, for a unique user experience

Your qualifications:

  • Multi-year e-commerce work experience, ideally in mobile / app / digital marketing
  • Advanced technical knowledge in the field of App / Mobile Device (iOS and Android)
  • In-depth know-how in some of the following areas: App / Mobile Content, Performance Marketing, Digital Marketing & Strategy, Omnichannel Strategy, Customer Experience Management
  • Further experience in A/B Testing
  • Initial experience with personalization tools or CMS
  • Very strong analytical skills with a thorough understanding of e-commerce KPIs
  • Teamwork, social interaction within and outside the team
  • Out-of-the-box thinking
  • Initiative, organizational skills and creativity
  • Very good knowledge of spoken and written English
At Mytheresa, our people are our success. If you're a self-starter who enjoys an exciting challenge, apply now to be part of our journey and grow with us in a modern working environment.

We treat all applicants, employees, partners and customers equally, irrespective of their race and ethnic background or national origin, their religion or beliefs, their gender and sexual identity, their age, marital status and care responsibility, or any disability.

We are looking forward to your expressive application via our career site.
Your contact person: Daniel Möbus

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