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Senior Public Relations Manager - Menswear (f/m/d)

Communications

Munich, DE

Here at Mytheresa, technology meets luxury fashion in a space that celebrates both creativity and digital advancement. Centered in the heart of Europe, we are a dynamic international team, hailing from all corners of the globe. Working together we strive to exceed our customer’s expectations with a passion for innovation.

Our global communications team consists of public relations, social media and event management, and is based at our headquarters in Munich. The PR team is responsible for maintaining corporate PR strategy, overseeing global media responsibility and managing influencer seeding. The social media team handles all Mytheresa channels from Instagram and Facebook to Weibo and Wechat, making sure we are connected with customers across the globe. And finally, the events team works tirelessly to execute events in partnership with our brands in cities around the world – think Paris, London, Seoul, Madrid, Venice and more.

 

In order to strengthen our team, we are looking for a Senior Public Relations Manager - Menswear (f/m/d) for our office in Munich.

 

YOUR RESPONSIBILITIES:

 

  • Work on the global communication strategy for Menswear and turn into PR topics

  • Work with relevant press in key markets

  • Define focus markets, media lists and key messages to pitch to media

  • Responsible for the operational PR work on a global scale:

    • Responsible to work with all publications relevant for men’s to gain major editorial coverage globally

    • Build and maintain relationships with men’s editors and stylists 

  • Work on the influencer / brand ambassador strategy to create buzz in the relevant target group

  • Responsible to liaise and work with our brand partners for special brand collaborations on press releases, influencer seeding and interviews with our spokespeople

  • Manage budgets and costs within agreed measures

  • Place Mytheresa in corporate press as a destination for Luxury Menswear

  • Closely collaborate with the global Brand Marketing, Events and Social team

  • Work on a seasonal trend report with the buying team

 

YOUR QUALIFICATIONS:

 

  • Strong collaboration skills and great team worker

  • Proven ability to build favorable relationships internally and externally

  • Ability to think and create cross-functional across all marketing channels

  • Experience gained in a luxury fashion brand environment and / or e-commerce is a plus

  • Strong communication skills and exceptional contacts to global Menswear press

  • Result-oriented and operational – hands on mentality

  • Ideally international marketing experience in e-commerce or luxury industry

  • Good time management and strong organizational skills

  • Ability to manage multiple projects in a fast-paced, deadline-driven environment

  • At least 5 years of experience

  • Master degree or equivalent

  • Fluent in written and spoken English

 

At Mytheresa, our people are our success. If you're a self-starter who enjoys an exciting challenge, apply now to be part of our journey and grow with us in a modern working environment.

We treat all applicants, employees, partners and customers equally, irrespective of their race and ethnic background or national origin, their religion or beliefs, their gender and sexual identity, their age, marital status and care responsibility, or any disability.

We are looking forward to your expressive application via our career site.