Working Student Ad-Tech Analyst (f/m/d)
Here at Mytheresa, technology meets luxury fashion in a space that celebrates both creativity and digital advancement. Centered in the heart of Europe, we are a dynamic international team, hailing from all corners of the globe. Working together we strive to exceed our customer’s expectations with a passion for innovation.Your responsibilities:
- Support the team in tag management, tracking and feed topics covering all data collected from performance marketing activities and product feed data shared with third party vendors.
- You monitor and further improve both client- and server-side tracking solutions and work closely with Adtech colleagues, data analysts and IT to challenge current tracking processes.
- In close collaboration with IT software engineers, product owners and feed stakeholders within Performance Marketing, you ensure that all master feeds deliver data of the highest quality on time.
- You are a power user for our feed management tool) and assist users across the company in setting up and maintaining their product data feeds.
- You assess which data collected and shared with third party vendors and how to best use it for maximum revenue growth and efficiency improvements.
- You take charge of continuous optimization, monitoring, and quality check-ups of already existing tracking and feed processes & daily business.
Your qualifications:
- Studies in computer science, (business) informatics, mathematics, data science, or another relevant field
- Good skills in MS Excel, JavaScript and HTML.
- First experience with tag management tools (e.g. Google Tag Manager, TagCommander) and/or marketing analytics tools (e.g. Google Analytics, MixCommander) and/or feed management tools (Channelpilot, Productsup, etc.)
- Ideally first experience in an a technical role (such as ad-tech, technical consultant or support, web/marketing analytics), ideally in an e-commerce environment or online marketing
- First knowledge of digital advertising landscape and performance marketing channels
- You are a passionate, committed team player with a high degree of personal initiative
- Result driven and high standards in quality and precision
- Analytical mindset and affinity to numbers
- Fluent in Business English
We are looking forward to your expressive application via our career site.
Your contact person: Louisa Weißig
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