Social Media Manager Chinese Channels (Weibo / Wechat / Little Red Book) (f/m/d)

Here at Mytheresa, technology meets luxury fashion in a space that celebrates both creativity and digital advancement. Centered in the heart of Europe, we are a dynamic international team, hailing from all corners of the globe. Working together we strive to exceed our customer’s expectations with a passion for innovation.
 

Your Responsibilities:

  • Develop a social media strategy for the Chinese market taking into account the role of each channels, focusing on reach to increase brand awareness and brand engagement
  • Responsible for the content strategy for all Chinese channels in line with the global social calendar as well as the market-specific content, oversee the production in close collaboration with the creative team and the social club team
  • Liaise closely with internal teams in terms of brand collaborations & market-specific campaigns
  • Responsible for daily posting on social channels (Weibo / Wechat / Little Red Book)
  • Responsible for community management
  • Continue to innovate, test and learn based on the ever-changing social landscape in China
  • Closely monitor our key competitors and innovators
  • Manage the social media agencies in China
  • Collaborate with the global PR team to develop influencer programs and build an active brand ambassador network to spread the word about Mytheresa
  • Responsible for the weekly / monthly performance monitoring with clearly defined KPI and ensure the continuous improvement
  • Reports into Chief Customer Experience Officer & Managing Director

Your qualifications

  • Bachelor degree or equivalent (MBA preferred)
  • Several years of work experience, preferred in the field of luxury responsible for Chinese social media channels
  • Proven track record of developing and executing successful social media campaigns
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment
  • Precise and analytical skills
  • Strong understanding of the customer needs
  • Enthusiastic, innovative and creative
  • Result-oriented, operational, strong organizational skills
  • Fluent in written and spoken English and Chinese
At Mytheresa, our people are our success. If you're a self-starter who enjoys an exciting challenge, apply now to be part of our journey and grow with us in a modern working environment

We are looking forward to your expressive application via our career site.
Your contact person: Louisa Weißig

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