(Senior) Online Marketing Manager – China (f/m/d)

Here at Mytheresa, technology meets luxury fashion in a space that celebrates both creativity and digital advancement. Centered in the heart of Europe, we are a dynamic international team, hailing from all corners of the globe. Working together we strive to exceed our customer’s expectations with a passion for innovation.
 

Your responsibilities:

  • In charge of Performance Marketing activities in China and several Chinese speaking regions: Hong Kong, Taiwan, Macau
  • Work with the China team to define the online marketing strategy for China. The strategy is then finalized with the company’s top management and reviewed on a regular basis
  • Permanent liaison with other Mytheresa teams to ensure they provide the necessary support for Media Campaigns, Asset delivery, IT functionality, etc.
  • Close work with B2B partners in the Business Development regions (Local Marketing Agencies, etc.) to develop long-term partnerships and to ensure Mytheresa fully leverage local Marketing Channels
  • Create reports and provide analysis in order to monitor performance and identify growth opportunities and/or blockers.
  • Market research and monitoring of competitors and their strategy

Your qualifications:

  • More than 5 years experience in Performance Marketing for China
  • Indepth knowledge of digital trends in online luxury fashion in China including competitive landscape and customer needs
  • Experience with Chinese marketing channels especially Wechat, Weibo, Baidu and RED
  • Deep understanding of eCommerce and multi-channel digital marketing
  • Pro-active and reliable team player
  • Strong analytical mindset and affinity to numbers, very good MS-Excel Skills
  • Very good communication and organisational skills, someone who enjoys driving projects with numerous interfaces across the company.
  • Result driven and high standards in quality and precision
  • Passionate, committed team player with a high degree of personal initiative
  • Excellent verbal and written skills in English and Chinese with an efficient communication style
At Mytheresa, our people are our success. If you're a self-starter who enjoys an exciting challenge, apply now to be part of our journey and grow with us in a modern working environment

We are looking forward to your expressive application via our career site.
Your contact person: Louisa Weißig

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