Senior Brand Marketing Manager - Menswear (f/m/d)

ere at Mytheresa, technology meets luxury fashion in a space that celebrates both creativity and digital advancement. Centered in the heart of Europe, we are a dynamic international team, hailing from all corners of the globe. Working together we strive to exceed our customer’s expectations with a passion for innovation.

We are looking for a Senior Brand Marketing Manager Menswear (f/m/d) to build our marketing activities for the menswear category (to be launched in January 2020) within our dedicated menswear team. You will be responsible for managing global projects & brand initiatives, to build engaging campaigns & experiences for our customer and target audiences. You will form part of a larger Marketing function dedicated to growing the awareness of Mytheresa. This truly is an exciting opportunity for a marketer to be at the forefront of a growing international e-commerce business and building a completely new category for Mytheresa. The role is reporting into the Head of Marketing and Communication Menswear.

 

Your responsibilities:

  • Drive the development, ideation and strategic thinking of best-in-class marketing solutions and creative concepts in terms of brand collaborations, promotions, seasonal campaigns
  • Align with the global and local seasonal marketing calendar
  • Collaborate with the key departments to identify new opportunities and perception gaps to tackle with brand projects and to drive brand equity & awareness globally
  • Create and realize 360° campaigns that cater to the needs of the customer and reflect the Mytheresa brand DNA
  • Collaborate closely with our brand partners for special projects
  • Create and implement promotions, plan and update promotions calendar
  • Responsible for all briefings to the creative team and assets delivery to the teams across the organization
  • Closely monitor our key competitors
  • Liaise closely with Brand Marketing & Clienteling (womenswear), Shop Management, Creative Team, Retail and Merchandising, Performance Marketing, Public Relations, Social and IT
  • Analyze and evaluate the results and implement key learnings accordingly
  • Manage budgets and costs within agreed measures

Your qualifications:

  • Bachelor degree or equivalent (Masters preferred)
  • Minimum 5 years of work experience, preferred in the field of fashion luxury and/or e-commerce
  • Proven track record in the area of marketing, brand management, campaign planning
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment
  • Result-oriented and operational – hands on mentality
  • Precise and analytical skills plus strong communication skills
  • Strong commercial and aesthetic understanding, an excellent sense of trends and luxury shopping behavior
  • Strong understanding of the customer needs and customer centric thinking
  • Enthusiastic, innovative, pragmatic and creative
  • Result-oriented, operational, strong organizational skills
  • Fluent in written and spoken English
At Mytheresa, our people are our success. If you're a self-starter who enjoys an exciting challenge, apply now to be part of our journey and grow with us in a modern working environment

We are looking forward to your expressive application via our career site.
Your contact person: Tiziana Mariani

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