Head of Marketing & Communication - Menswear (f/m/d)

Here at Mytheresa, technology meets luxury fashion in a space that celebrates both creativity and digital advancement. Centered in the heart of Europe, we are a dynamic international team, hailing from all corners of the globe. Working together we strive to exceed our customer’s expectations with a passion for innovation.

We are currently looking for a Head of Marketing and Communication Menswear (f/m/d) to build marketing and communication activities for the menswear category (to be launched). You will be responsible for building the global marketing and communication strategy across all touchpoints and building a team consisting of Brand Marketing, PR and Social Media. You will form part of a larger Marketing function dedicated to growing the awareness of Mytheresa. This truly is an exciting opportunity for a marketer to be at the forefront of a growing international e-commerce business and building a completely new category for Mytheresa. The role is reporting directly into the Chief Customer Experience Officer.


Your responsibilities:

  • Define a state of the art marketing and communication strategy for the launch in close collaboration with our creative and buying teams
  • Closely collaborate with the global Brand Marketing, PR and Social team responsible for women’s and kids wear
  • Liaise with the CX, Personal Shopping and Events teams for the needs of the specific category you are responsible for
  • Brand Marketing
    • Drive the development, ideation and strategic thinking of best-in-class marketing solutions and creative concepts in terms of brand collaborations, promotions, seasonal campaigns
    • Responsible for the overall campaign planning liaising with all responsible teams internally
    • Align with the global and local seasonal marketing calendar
    • Identify and assess ongoing marketing opportunities as they arise
    • Collaborate with the key departments to identify new opportunities and perception gaps to tackle with brand projects and to drive brand equity & awareness globally
    • Conduct relevant reporting activities to measure the efficiency and commercial success  of campaigns across all teams
    • Collaborate with key brands and successfully implement brand collaboration campaigns
    • Plan to drive marketing initiatives that target key perception challenges with the brand globally & locally
  • Social Media
    • Responsible for the launch of dedicated menswear social channels (e.g. Instagram, Wechat)
    • Create a social media strategy to build followership
    • Liaise with the creative team for content planning and development
    • Collaborate with the paid social team
  • Public Relations
    • Develop a PR strategy for the Mytheresa menswear category
    • Define focus markets, media list and topics to pitch to media
    • Responsible for the operational PR work on a global scale
    • Define an influencer / brand ambassador strategy to create buzz in the relevant target group
  • Hire team members to fulfill strategy defined and to roll out 360° campaigns (3-4 people)
  • Responsible for developing the careers of your direct reports and helping them grow
  • Manage budgets and costs within agreed measures

Your qualifications:

  • At least 7-10 years of experience in international marketing within ecommerce or luxury industry
  • Strong leadership and collaboration skills
  • Proven ability to build favorable relationships internally and externally
  • Ability to think and create cross-functional across all marketing channels
  • Proven innovative strategizing skills in the field of branding and customer-centric communication 
  • Experience in building best in class and original cross-platform digital marketing programs
  • Experience gained in a luxury fashion brand environment and / or e-commerce
  • Strong communication skills
  • Result-oriented and operational – hands on mentality
  • Good time management and strong organizational skills
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment
  • Master degree or equivalent
  • Fluent in written and spoken English
At Mytheresa, our people are our success. If you're a self-starter who enjoys an exciting challenge, apply now to be part of our journey and grow with us in a modern working environment

We are looking forward to your expressive application via our career site.
Your contact person: Tiziana Mariani

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